青岚网站（域名：qinglan.org，简称 “本网站”）为规范广告合作行为，保障用户体验与合作方权益，实现“专业内容+合规商业”协同发展，制定本方案，明确合作原则、范围、流程及权利义务。

一、合作核心原则

1. 合规优先：广告需符合新加坡及国际行业监管要求，严禁非法金融、传销、虚假宣传或高风险投机类内容（如空气币、无资质杠杆平台）；
2. 内容相关：广告需匹配网站“加密行情、区块链技术、行业趋势”定位，优先合规交易所、基建服务商等，排除快消、游戏等无关行业；
3. 透明诚信：广告需明确标注“广告”，不与原创内容混淆；合作方保证信息真实，不夸大功能或收益。

二、广告合作范围

1. 品牌曝光类：首页Banner、内页侧边栏、内容底部通栏，提升品牌认知；
2. 内容合作类：联合发布专题报告、定制深度内容、合作方专家访谈（需审核），传递专业价值；
3. 功能引导类：合规工具推荐、行业活动推广，无强制跳转，确保合作方资质合法；
4. 订阅推送类：向自愿开通权限的订阅用户发送合规信息，严禁高频营销打扰。

三、合作流程

1. 意向沟通：合作方通过官方邮箱（）提交需求（品牌、广告类型、预算、周期）及资质文件；
2. 资质审核：3个工作日内审核，通过后协商广告形式、位置、费用；
3. 协议签订：明确权利义务、投放计划、结算方式及违约责任；
4. 内容执行：合作方提供素材，网站上线测试；定期提供曝光、点击数据；
5. 合作收尾：周期结束后结算，提供后续优化建议。

四、双方权利义务

（一）本网站义务：
1. 前置审核广告，违规需修改后方可上线；
2. 按协议保障投放时间与位置（不可抗力除外）；
3. 保护合作方商业信息，不向第三方泄露；
4. 响应合理调整需求，提供真实投放数据。

（二）合作方义务：
1. 提供真实资质，过期或变更需及时告知；
2. 保证广告合规，因内容引发纠纷需承担全部责任；
3. 按协议按时付费，不拖延克扣；
4. 配合标注“广告”，不要求广告伪装成原创内容。

五、合作禁忌与违约责任

1. 合作方提供虚假资质或广告违规，网站有权终止合作且不退还费用，造成损失需赔偿；
2. 网站未按协议投放（如缩减时间、换低流量位置），需按比例退费并协商补偿；
3. 提前终止合作需提前15个工作日书面通知，按协议承担违约责任（不可抗力除外）。

Qinglan Website (Domain Name: qinglan.org, referred to as "this Website") formulates this plan to regulate advertising cooperation behaviors, protect user experience and partners' rights and interests, realize the coordinated development of "professional content + compliant business", and clarify cooperation principles, scope, processes, as well as rights and obligations.

I. Core Principles of Cooperation

1. Compliance First: Advertisements must comply with Singaporean and international industry regulatory requirements, and strictly prohibit illegal financial activities, pyramid schemes, false propaganda, or high-risk speculative content (such as air coins, unqualified leverage platforms);
2. Content Relevance: Advertisements must match the Website's positioning of "cryptocurrency market, blockchain technology, industry trends", prioritizing compliant exchanges, infrastructure service providers, etc., and excluding unrelated industries such as FMCG and games;
3. Transparency and Integrity: Advertisements must be clearly marked as "Advertisement" and not confused with original content; partners shall ensure the authenticity of information and shall not exaggerate functions or returns.

II. Scope of Advertising Cooperation

1. Brand Exposure: Homepage Banner, inner page sidebar, content bottom banner to enhance brand awareness;
2. Content Cooperation: Joint release of special reports, customized in-depth content, partner expert interviews (subject to review) to deliver professional value;
3. Function Guidance: Recommendation of compliant tools, promotion of industry events, no forced jumps, and ensuring the legality of partners' qualifications;
4. Subscription Push: Sending compliant information to subscribed users who have voluntarily authorized, strictly prohibiting frequent marketing harassment.

III. Cooperation Process

1. Intent Communication: Partners submit requirements (brand, advertising type, budget, cycle) and qualification documents via the official email ();
2. Qualification Review: Review within 3 working days, negotiate advertising form, position and fee after approval;
3. Agreement Signing: Clarify rights and obligations, delivery plan, settlement method and liability for breach of contract;
4. Content Execution: Partners provide materials, the Website conducts online testing; provide exposure and click data regularly;
5. Cooperation Completion: Settle accounts after the end of the cycle and provide follow-up optimization suggestions.

IV. Rights and Obligations of Both Parties

(1) Obligations of this Website:
1. Pre-review advertisements, and non-compliant ones can only be launched after modification;
2. Ensure the delivery time and position in accordance with the agreement (except for force majeure);
3. Protect partners' commercial information and not disclose it to third parties;
4. Respond to reasonable adjustment requests and provide real delivery data.

(2) Obligations of Partners:
1. Provide true qualifications, and promptly inform of expiration or changes;
2. Ensure the compliance of advertisements, and bear full liability for disputes arising from the content;
3. Pay fees on time in accordance with the agreement without delay or deduction;
4. Cooperate with marking "Advertisement" and shall not require advertisements to be disguised as original content.

V. Cooperation Taboos and Liability for Breach of Contract

1. If partners provide false qualifications or the advertisements are non-compliant, the Website has the right to terminate the cooperation without refunding fees, and the partners shall compensate for any losses incurred;
2. If the Website fails to deliver in accordance with the agreement (such as reducing time or changing to low-traffic positions), it shall refund fees proportionally and negotiate compensation;
3. To terminate the cooperation in advance, a written notice must be given 15 working days in advance, and liability for breach of contract shall be borne in accordance with the agreement (except for force majeure).